American graphic designer and photographer Herb Lubalin ( 1918-1981) was born in New York and graduated from the Cooper Union in 1939. As an editorial designer, Lubalin was responsible for the Saturday Post, Eros in 1962, Pact in 1967 and Avant Garde in 1968. The magazine provided Lubalin with a consistent platform for his creative ideas. He designed the typeface Avant-garde, originally for the masthead of the magazine, which became commercially available in 1970. Lubalin was the editorial design director for yhe International Typeface Corporation's (ITC) promotional journal U & L ( Upper case and lower case) which had a profound influence on type design and the type industry in the 1970's and 1980's. Lubalin was elected to the New York Art Directors Club Hall of Fame in 1977.